Fabricators and Value Added Resellers - Your Customers Choice is all About Service
Many industries rely on fabricators and value added resellers to do the 'dirty work' of adapting the manufacturer's standard product to meet the customer's application and exact requirements. Being a fabricator or value added reseller is highly competitive, with little scope for differentiation, making a strong focus on service key.
The main goal for fabricators and other value added resellers is to build up a network of motivated customers and sales channels, and as a result, grow their business. They are in the middle of the supply chain and therefore need to balance their priorities between downstream sales channels and their suppliers. But how can this be achieved?
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