Generating and Developing New Business Ideas

Have you got an idea? Are you looking for the next idea? Ideas creation and development can be a team sport. Learn how teams help great business ideas become successful.

Learn to focus on creation and development of ideas that stimulate your business to grow. Like washing for gold, to make money from even great ideas, there are many challenges along the way. Learn how risks can be managed and obstacles overcome along the way.

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Case studies

Product Definition with Impact - using Rapid Value Proposition Development

Team based and cross-functional value proposition development can create a clear definition for a product or service. This is challenged by discussion and by using template based techniques to ensure the definition and proposition is robust, marketable and has genuine commercial potential.

The process involves getting very close to a final definition of the product or service within a day or even a few hours. This refinement stage was the third element of the Rapid Commercialisation workshop, and enabled delegates to fine-tune their original plans.

A key challenge in business is getting to market quickly, and taking advantage of opportunities in your market can help to grow your business faster. But is it possible to get a great idea to market in just one day?

This is the scenario recently presented to a group of experienced business owners as part of a special Rapid Commercialisation event run by the Business Best Practice Network (BBPN). Rapid commercialisation is increasingly seen as a process which is critical to businesses if they are to successfully take advantage of market opportunities.

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