Effective Business Promotion Tools

Is your business promotion effective, delivering the right message to the right people in the right place at the right time? Learn how to get your business’s voice heard above all others.

When promoting your business, is it better to SHOUT LOUDER to everyone or whisper into the ear of a few select people? Learn how quality leads are developed and how quality business is gained. Learn how to grow your business.

Surveys

OnePage™ - Website Wording Effectiveness Survey

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OnePage™ - Marketing Effectiveness Survey B2B

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Case studies

Critical Decision to go On-line Saves Business

Since deciding to focus on the potential of internet sales, Skytrex the railway and military models business has continued to expand. The company decided to take advantage of new international sales channels available on-line, while also developing existing channels. Developing new products, maintaining quality and customer service in addition has put pressure on resources as a result.

Critical to growth has been the decision to embrace on-line sales channel in favour of traditional channels to enable more targeted promotion of the product portfolio and to ensure sales margins were not eroded by distribution costs.

Your existing customers are like gold dust. The windows and glazing industry is extremely competitive and facing tough trading conditions. The BBPN GlassTalk Survey identified how retailers and installers who are proactive, and market to their existing customers, are successfully adding to their sales volume and achieving higher margins

The main challenge for retailers and installers is to maintain or grow their sales volume in a tough market. Retailers are always searching for new ways to make their sales grow more than their competitors. It was found that it is easier for retailers and installers to sell to an existing customer than to win business from new customers. The steps are simple and effective:

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